If you’ve ever typed your floral business keywords into Google and come up… well, nowhere, you’re not alone.

Earlier this year, a talented wedding florist reached out. Her work was incredible, her clients adored her, and her visual style was something wedding pros would swoon over. But online? She was practically invisible.

Almost eight years ago, I founded my wedding florist business. Two years ago, I left that world behind to focus full time on my SEO business. Here’s why I don’t rely on social media anymore (and what’s working instead).

When Urban Marigold, a wedding and event florist creating bold, seasonal florals for colour-loving couples, first came to me, their goal was clear: attract more local based inquiries and strengthen their online visibility with location-specific content.

When Washington-based yoga teacher Joanna Dunn first reached out, her primary goal was clear: she wanted her yoga retreats to reach more people, both loyal yoga students and new attendees - without relying solely on word of mouth.