How One Wedding Florist Climbed 50+ Google Rankings in Just a Few Months
How SEO for Florists Actually Works
If you’ve ever typed your floral business keywords into Google and come up… well, nowhere, you’re not alone.
Earlier this year, a talented wedding florist reached out. Her work was incredible, her clients adored her, and her visual style was something wedding pros would swoon over. But online? She was practically invisible.
This blog breaks down the SEO strategy that helped her climb 40–50+ positions for her most important keywords in just a few months, and how you can apply the same approach to your own site.
As a quick caveat: SEO isn’t an overnight success story. It’s a slow burner that thrives on consistency and patience.
Whether SEO feels like a mystery or you’re just unsure what to prioritize first, I’ll walk you through the structure I use for every SEO blog I write, because when you follow a strong strategy, search engines (and readers) sit up and take notice.
The Problem: A Beautiful Site That Wasn’t Being Found
When this florist came to me, she had everything going for her, except visibility. Despite her strong portfolio and reputation, her website wasn’t appearing for any of her key search terms.
There was no SEO structure in place. And like many creative business owners, she didn’t have the time (or headspace) to deep-dive into keywords, image optimization, or blogging regularly.
Step 1: Laying the Foundations for SEO
We began by giving her existing website a solid SEO structure. SEO doesn’t have to be complicated, but it does need to be intentional.
We focused on:
Structuring the site for clear, logical navigation
Naming images using descriptive, search-friendly filenames
Adding accurate image alt text (this alone can make a huge difference for visual businesses like florists)
Updating headings with relevant keywords, without sacrificing personality or voice
This created the solid foundation we needed to build on.
Step 2: Strategic Blogging and Consistent SEO Implementation
Next, we introduced a consistent blogging and optimization strategy designed to target high-value keywords.
Every blog followed SEO best practices, clear headings, internal linking, keyword-rich content, and a structure that search engines love. But more importantly, the content was aligned with what couples were actually searching for.
Keyword research is everything here. It starts with two key questions:
What do we want to rank for?
What are our competitors already ranking for?
I use Dragon Metrics for deep keyword insights, but free tools like Google Search Console and Google’s own search suggestions can still give you plenty of valuable information.
Some blogs focused on seasonal bouquets, others on sustainable floral design, all intentionally tied to what was trending in her niche.
The results after a few months of consistent SEO strategy:
Several keywords moved up by 40–50+ positions
One of her main service terms reached position 1 on page 1 of Google
Her organic traffic began to grow steadily month over month
Step 3: Refining the Strategy Over Time
SEO for florists isn’t a set-it-and-forget-it task. It evolves as search trends shift and your services grow.
We continue to review keyword performance monthly and refine the strategy to keep momentum going. Behind the scenes, that looks like:
Updating and testing meta descriptions to improve click-through rates
Refreshing image alt tags and filenames when new galleries are added
Planning new blog topics around seasonal trends and popular search queries
What You Can Do Next
If you're a florist (or any creative wedding pro) who feels like your website isn’t pulling its weight, here are three quick wins to get started:
Check your keyword rankings using free tools like Ubersuggest or Google Search Console.
Rename your images with clear, keyword-rich filenames.
Add custom alt text to every image in your gallery, include details like flower types, colours, and setting where relevant.
SEO works best when it’s strategic, consistent, and aligned with what your ideal clients are already searching for.
You don’t need to overhaul your entire business to be found, you just need the right structure, steady momentum, and a clear strategy.
