How One Wedding Florist Climbed 50+ Google Rankings in Just a Few Months
The blog post that breaks down how SEO for florists actually works.
If you’ve ever tried to check Google page rank for keywords related to your floral business and come up... well, nowhere, you’re not alone.
Earlier this year, a talented wedding florist based in Orange County reached out. Her work was incredible, her clients loved her, and she had the kind of visual style wedding pros swoon over. But online? She was practically invisible.
This blog is a breakdown of the SEO strategy that helped her climb 40–50+ positions for her most important keywords in just a few months, and how you can apply the same approach to your own site. As a caveat I would say that SEO is a slow burner and requires consistency and a lot of patience!
Whether you’re using Squarespace and SEO feels like a mystery, or you're unsure what to prioritize first, I’ll walk you through the structure I use for every SEO blog I write, because when you follow a strong blog format, search engines (and readers) sit up and take notice.
The Problem: A Beautiful Site That Wasn’t Being Found
When this florist came to me, she had everything going for her, except search engine visibility. Despite her strong portfolio and reputation, she wasn’t showing up for key search terms like:
wedding florist Orange County
floral design Orange County
wedding flowers Orange County
She had no real SEO structure in place. And like many creative business owners, she didn’t have time to dive into keywords, image optimization, or blogging regularly.
Step 1: Website Redesign with SEO in Mind
We started by redesigning her website using Squarespace, which is a great platform for creatives especially when set up correctly. Squarespace search engine optimization isn’t complicated, but it is easy to overlook.
We focused on:
Structuring the site for easy navigation
Writing clear, helpful meta descriptions for each page
Naming photos for SEO using keyword-rich, descriptive filenames
Adding accurate img alt text to all images (florists, this is a game-changer for your galleries!)
Updating headings with relevant keywords (without sounding robotic)
This gave us a solid foundation to build on.
Step 2: Strategic Blogging and Monthly SEO Support
In April, we kicked off a monthly SEO retainer that included blogging and ongoing optimization.
Each blog post format followed SEO best practices—clear headings, internal links, keyword-rich content, and a structure that both Google and humans love. The power of thorough keyword research shouldn’t be underestimated. It starts with two key questions: What keywords do we want to rank for? And which keywords are our competitors already ranking for?
I use Dragon Metrics to dig into this for my clients, but other platforms like Semrush are great too. If you’re not ready to invest in a paid tool, Google Search Console and Google’s own search suggestions can still give you valuable insight into how people are finding your site, and what they’re looking for. For example, one blog focused on seasonal bouquets, another on sustainability in floral design, both aligned with what local couples are searching for.
Here’s what happened:
"Wedding flowers Orange County" – up 50 spots
"Wedding florists in Orange County" – up 50
"Orange County wedding flowers" – up 45
"Wedding florist Orange County" – up 42
"Orange County wedding florist" – up 42
"Floral design Orange County" – now position 1
If you’ve been trying to check Google page rank for keywords and seeing little to no movement, know this: change is possible when you combine strategy with consistency.
Step 3: Refining the SEO Strategy Over Time
SEO for florists isn’t a one-time setup. It evolves as search trends shift and your services grow. We continue to review her keyword performance monthly and tweak our approach.
Other behind-the-scenes updates include:
Updating and testing meta floral descriptions (think: “wedding flowers in Orange County” meets “eco-friendly design for bold couples”)
Refreshing image alt tags and filenames when new galleries are added
Planning future blogs based on what’s trending locally and seasonally
What You Can Do Next
If you're a florist (or any wedding pro) who feels like your site isn't working as hard as you are, here are three quick wins to implement this week:
Check Google page rank for keywords you’d like to be found for using tools like Ubersuggest or Google Search Console.
Rename your images using descriptive, keyword-rich filenames, this helps with naming photos for SEO.
Add custom img alt text to every photo in your gallery - include the flower types, location, and color palette if relevant.
And if you're on Squarespace, good news: Squarespace and SEO can work beautifully together. You just need to guide it.
