How is your approach different from marketing agencies?

I work with a small number of clients at a time, which means you get consistent, attentive support rather than being one of dozens. I focus on strategies that actually work for growing small businesses — not enterprise-level tactics that don't fit your reality.

Do I need SEO if I already have a website?

Yes. A website without SEO is like having a shop with no sign outside — people won't know you're there. SEO helps your site show up when potential clients are searching for your services online, whether you're a local business or aiming for a wider audience.

Can you work with my existing team or website designer?

Absolutely. I regularly collaborate with designers, developers, and in-house teams.

What does monthly support actually include?

It depends on what your business needs. Most clients combine a few things — blog writing, SEO maintenance and reporting, newsletter creation, website updates, LinkedIn — and we build a monthly rhythm around that. We review it regularly so it always fits where you are. This is a tailored-to-your-business approach.

Is paying someone to do SEO worth it?

For a business to show up online and bring in sales or leads, SEO is required — and therefore an SEO expert is a worthwhile investment.

Do you work across all industries?

I specialise in working with small creative businesses with either a bricks-and-mortar location or that serve customers in a specific physical location: anything from wedding venues to tattoo parlours; artisan delis to vintage boutiques; wine-tasting rooms to brand photographers.

How does content writing and SEO help small businesses?

Content writing and SEO give small businesses a competitive edge by helping them show up where their ideal clients are searching. Whether it's blog posts, service pages, or newsletters, optimised content improves your chances of being found and trusted.

I'm not sure which monthly services I need — can I just pick one or two things?

Absolutely. You might just want monthly blog writing and SEO reporting, or a newsletter and LinkedIn. We start with what's most useful and can always build from there as your business grows or your needs change.

SEO strategist for coaches + creative small businesses

A calm, straightforward and human approach to SEO and increased online visibility

book a 15 minute discovery call

"Clare was attentive to the core of my values, and didn't ask me to sacrifice my authenticity in order to work on ranking."

A middle-aged woman with short brown hair, glasses, and a bright smile, sitting on a brown leather armchair in a room with a plain off-white wall. She is wearing a white blouse and blue jeans, with her right hand resting on her cheek.

Joanna dunn yoga wearing blue workout clothes with yoga mat on shoulder

"My retreat filled up seven months early"

“I am a yoga teacher whose primary business is leading retreats. The biggest change that I have seen since starting to work with Clare is that my retreats are filling way earlier than they were a year ago.

One of my retreats recently filled up seven months early. Three or four years ago, I was in tears after a retreat that I felt I worked hard to fill and I actually lost money on. I was close to quitting and finding other work. My rankings are improving and my visibility is much higher.

With Clare’s help, my local ranking has been high for some time, and now I am getting more visibility regionally and even nationally.”

Joanna Dunn Yoga

Hi, I’m Clare

I’m an SEO strategist located in Stockport, Greater Manchester, working with small businesses throughout the UK, the USA and worldwide. Your ideal customers are searching for your services online - I can help your website show up there.

Does this sound good?

As a former wedding and event florist who built and ran my own business, I understand the realities of wearing every hat. I know how frustrating it can feel when you're putting your heart into your work but struggling to get found online. I also understand that marketing can feel overwhelming when you're already managing clients, projects, admin, and everything else that comes with running a business.

My approach is collaborative, practical, friendly and designed to make SEO simpler. I’ll help more of the right people discover you online in traditional search and AI overview, whilst saying true to you and your business, build trust in your expertise, and support your long-term growth.

How to work together

It all starts with an audit of your SEO - you choose the service that works best for you

SEO AUDIT

A clear, easy to follow report on what's working for your website SEO, and what needs attention.
Yours to keep, with everything explained so you can take action yourself, hand it to your in-house team or web design partner.
And, if you decide further down the line you’d like me to implement the changes thats fine too.
PRICING £190 GBP - one off payment

FIND OUT MORE
SEO AUDIT, STRATEGY + IMPLEMENTATION

If your website has either never had proper SEO attention, or the very basics, this is where we dive in and begin building your SEO foundation. I'll audit your website and build an SEO strategy around your specific business, I’ll also handle the implementation myself.
You'll know exactly what needed fixing and why, and you'll be able to get on with running your business while I take care of it.
PRICING £850 - one off payment - payment plan avaialble

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I'm ready to book

Looking for longer term support?

Monthly SEO service

Consistent monthly support, content & strategy

The main way I work with clients is via a monthly retainer - with a minimum four month commitment - to give you ongoing, hands-on support across SEO, content and marketing – so everything works together.

Perfect if you’d like long-term partnership designed to support steady, sustainable growth, plus SEO maintenance plans with monthly reports.

Not quite ready for monthly support? Let’s start with an SEO audit.

find out more

For your business to show up online, where your ideal customer is searching, your website needs three things:

1. A clear SEO foundation - so Google and AI overviews understand who you are and what you do.

2. Content that answers the questions your clients are already asking - with human messaging and copy that remains true to you and your business. This is what builds trust and search visibility.

3. A simple, supportive plan so you don’t have to reinvent the wheel every time you want to be seen.

That’s what I help with!

book a call today

A woman wearing a large straw hat and a sleeveless striped top holding a large bouquet of mixed flowers, smiling, with a yellow wall in the background.

"Someone who translates the SEO noise — and gets results"

“If you want someone to help translate the SEO noise and transform it into clicks and progress, and who is also lovely and professional, you’re in wonderful hands with Clare.

Clare was able to lay out what my website needed - and clearly communicated what I should prioritize for my site to make it work harder for me.

In the midst of all of this she would make suggestions to fine tune things and I really appreciated her thoughtfulness paired with her expertise. Our Google meet calls were always so helpful, and she helped me stay on track and hit the goals we set.

Since working together I’ve had an increase in locally-based inquiries and bookings, website clicks, couples interested in sustainably sourced florals for their weddings and I rank on page 1 of Google”

Urban Marigold Floral Design