SEO strategist for florists, creatives + coaches
A calm, straightforward and human approach to SEO
Hi, I’m Clare
I’m an SEO strategist located in Stockport, Greater Manchester, working with small businesses throughout the UK, the USA and worldwide. Your ideal customers are searching for your services online - I can help your website show up there.
Does this sound good?
As a former wedding and event florist who built and ran my own business, I understand the realities of wearing every hat. I know how frustrating it can feel when you're putting your heart into your work but struggling to get found online. I also understand that marketing can feel overwhelming when you're already managing clients, projects, admin, and everything else that comes with running a business.
My approach is collaborative, practical, friendly and designed to make SEO simpler. I’ll help more of the right people discover you online in traditional search and AI overview, whilst saying true to you and your business. build trust in your expertise, and support your long-term growth.
For your business to show up online, where your ideal customer is searching, your website needs three things:
1. A clear SEO foundation - so Google and AI overviews understand who you are and what you do.
2. Content that answers the questions your clients are already asking - with messaging and copy that remains true to you and your business. This is what builds trust and search visibility.
3. A simple, supportive plan so you don’t have to reinvent the wheel every time you want to be seen.
That’s what I help with!
"My retreat filled up seven months early"
“I am a yoga teacher whose primary business is leading retreats. The biggest change that I have seen since starting to work with Clare is that my retreats are filling way earlier than they were a year ago.
One of my retreats recently filled up seven months early. Three or four years ago, I was in tears after a retreat that I felt I worked hard to fill and I actually lost money on. I was close to quitting and finding other work. My rankings are improving and my visibility is much higher.
With Clare’s help, my local ranking has been high for some time, and now I am getting more visibility regionally and even nationally.”
Joanna Dunn Yoga
Work with me
Monthly SEO service
Consistent monthly support, content & strategy
The main way I work with clients is via a monthly retainer - with a minimum four month commitment - to give you ongoing, hands-on support across SEO, content and marketing – so everything works together.
Perfect if you’d like long-term partnership designed to support steady, sustainable growth, plus SEO maintenance plans with monthly reports.
Not quite ready for monthly support? Let’s start with an SEO audit.
SEO
success
Other ways we can work together
SEO CLARITY AUDIT, STRATEGY + IMPLEMENTATION
If your website has either never had proper SEO attention, or the very basics, this is where we fix that.
I'll audit your site from the ground up, build an SEO strategy around your specific business, and handle the implementation myself. You'll know exactly what needed fixing and why, and you'll be able to get on with running your business while I take care of it.
STAND-ALONE SEO CLARITY AUDIT
A clear, plain-English report on what's working, what isn't, and what to fix first. Yours to keep, with everything explained so you can take action yourself, hand it to your in-house team or web design partner.
ONE OFF SEO SUPPORT FOR YOUR WEBSITE
Available in two hour blocks at £150 GBP (£130 GBP for returning clients)
For businesses needing support with:
blog optimisation
Google Search Console errors
keyword research
SEO update due to business relocation
blog research
AI overview
meta description updates
URL re-directs
Squarespace support
Not sure where to start?
"Someone who translates the SEO noise — and gets results"
“If you want someone to help translate the SEO noise and transform it into clicks and progress, and who is also lovely and professional, you’re in wonderful hands with Clare.
Clare was able to lay out what my website needed - and clearly communicated what I should prioritize for my site to make it work harder for me.
In the midst of all of this she would make suggestions to fine tune things and I really appreciated her thoughtfulness paired with her expertise. Our Google meet calls were always so helpful, and she helped me stay on track and hit the goals we set.
Since working together I’ve had an increase in locally-based inquiries and bookings, website clicks, couples interested in sustainably sourced florals for their weddings and I rank on page 1 of Google”
Urban Marigold Floral Design
What is AEO?
AEO stands for Answer Engine Optimisation. It's about making sure your content gets picked up by AI tools — like Google's AI Overviews or ChatGPT — when someone asks a question you could answer. Rather than just ranking on a results page, you appear in the answer -
It's something I'm getting asked about a lot right now. Get your SEO foundations right first, and AEO visibility follows naturally. If you're already doing good SEO, you're further along than you think and I believe small businesses with a niche audience will shine brightly!
On the blog
frequently asked questions
I’ve collected some of the most commonly asked questions by clients wanting to improve their online visibility with SEO.
-
I work with a small number of clients at a time, which means you get consistent, attentive support rather than being one of dozens. I focus on strategies that actually work for growing small businesses — not enterprise-level tactics that don't fit your reality.
-
Yes. A website without SEO is like having a shop with no sign outside, people won’t know you’re there. SEO setup helps your site show up when potential clients are searching for your services online, whether you’re a local business or aiming for a wider audience.
-
Absolutely. I regularly collaborate with designers, developers, and in-house teams.
-
It depends on what your business needs. Most clients combine a few things — blog writing, SEO maintenance and reporting, newsletter creation, website updates, LinkedIn — and we build a monthly rhythm around that. We review it regularly so it always fits where you are. This is very much a tailored to your business approach
-
For a business to show up online and therefore bring in sales or leads SEO is required and therefore an SEO expert is a worthwhile investment.
-
I specialize in working with small creative businesses with either a bricks-and-mortar location or that serve customers in a specific physical location: anything from wedding venues to tattoo parlours; artisan delis to vintage boutiques; wine-tasting rooms to brand photographers
-
Content writing and SEO give small businesses a competitive edge by helping them show up where their ideal clients are searching. Whether it’s blog posts, service pages, or newsletters, optimized content improves your chances of being found and trusted. Read more on the blog Does SEO Really Work For Small Businesses?.
-
Absolutely. You might just want monthly blog writing and SEO reporting, or a newsletter and LinkedIn. We start with what's most useful and can always build from there as your business grows or your needs change.