A strategic marketing strategy for small businesses.
You want your small business to show up in online searches - but you don’t have the time (or any desire!) to learn SEO to make that happen. The good news is that you don’t have to.
That’s where I come in
Hi I’m Clare
I’m an SEO strategist, specializing in local SEO, for small businesses that serve customers locally or work in a specific physical location.
I’m here to help the right people find your small creative business online through SEO - a strategic marketing strategy.
My background as a floral designer and small business owner means I genuinely understand the realities of running a business — the long hours, the many hats, and the need for marketing that doesn’t drain your energy.
When you hire me, you can stop even having to think about SEO (let alone having to take the time to learn how to DIY it effectively). Month by month, your business will start climbing the rankings in Google and you’ll start getting more website traffic, more online inquiries or phone calls, more foot traffic - more ideal customers finding you online.
I take care of it all (content strategy, keyword research, blog writing, sorting tech issues with Google analytics, etc etc) freeing you to spend time doing what you love.
“Clare is thorough and understands the back end - you don’t have to! I don’t really want to spend my time even thinking about SEO. I want to spend it doing what I’m good at and what I love. With Clare, she takes care of all of it and truly cares about my business and the progress that is being made.
Clare’s competence, creativity and reliability have transformed my relationship to my business, freeing me up to focus on the aspects that I enjoy while she takes care of so many details that I don’t want to do, or have the expertise to do.
What Clare does for my business is way beyond my expectations and worth every penny.”
— Joanna Dunn Yoga
What results can you expect from monthly SEO support?
Rather than one-off updates or sporadic efforts, this is about building visibility over time. Month by month, we strengthen your search presence, publish purposeful content, and support it with thoughtful distribution.
Over time, here are the kinds of results my clients have seen:
Ranking on page 1 of Google for relevant keywords
Booking out their services, workshops or retreats faster than they used to
Increased web traffic and an increase in ideal customers filling out online inquiries
Increased foot traffic, phone calls and enquiries
What’s different about my approach?
Hiring me is not like working with a big digital agency. You get direct access to me. You won’t get passed from one account manager to another and your work won’t get delegated to assistants or interns - you’ll get my personal attention. You work one-to-one with me from strategy to implementation.
SEO is my thing — full stop. I don’t design websites, run ads, or offer social media packages. My focus stays on what I’m best at: the foundations that help your business show up in search. Here’s what you get when we work together:
1. Tailored Strategic Marketing Strategy Not Templates
Your business isn’t one-size-fits-all, your SEO shouldn’t be either. Every strategy I create is built around your specific goals, industry, and audience.
2. A Deep Understanding of Your Business
I take the time to really get to know your world - your services, your customers, and what success looks like to you - so every step we take is intentional and aligned with growth.
3. Fully Focused on Your Website
No distractions, no add-ons you don’t need. I focus on building strong SEO foundations so your website works harder for you, and takes the pressure off constant posting on social media by helping ideal clients find you organically.
4. Clear, Honest Communication
With my SEO maintenance services there’s no jargon, no mystery. I explain what we’re doing and why, so you always understand how SEO is moving your business forward.
How does monthly SEO maintenance work?
My Monthly SEO Support is designed for businesses who want consistent, ongoing visibility without having to manage SEO alone.
When you first sign up for five months of support, I’ll carry out an SEO audit and implementation of your site. This is essentially a health check for your website. It tells us what’s working, what’s holding you back, and where the real opportunities are.
It’s a deep dive into how your website is currently performing and includes keyword research, on-page optimisation (titles, meta descriptions and headings), blog and content opportunities, technical checks, user experience research, competitor insights, Google Business Profile recommendations and analytics setup where needed.
There’s no point creating more content or chasing keywords if the foundations aren’t solid - this way we can be sure that we’re starting with all the information we need.
Following on from that audit in month one, for the following four months,
I tailor the strategy each month to your goals.
Choose from the services below:
I’m tracking and mapping keywords so that you can get more website visitors and Google understands what each web page is about, who it’s for and where it should rank
I’m making continual small tweaks to your onsite SEO (refreshing copy for clarity and SEO, improving internal linking etc), which all supports your visibility.
Managing and optimising your Google Business Profile, including replying to reviews. Your Google Business Profile is often the first impression people have of your business. It directly impacts whether you appear in local search and Google Maps results.
Researching and supporting two blogs (with one SEO-optimized 800 word blog and one 1300 word blog included each month as part of your retainer) designed to support pillar topics, answer specific questions, and strengthen your authority in your niche.
Sharing clear, easy-to-understand reports. so you always know what’s working and why.
When we meet for our discovery call, we can also discuss whether you would benefit from optional add-ons such as an
audit and optimisation of previous blogs; e-commerce product optimisation or set-up for either Google Analytics or Google Search Console.
What’s the investment?
This is a hands-on, collaborative service with an initial five-month commitment.
The first month (audit and implementation) is priced at £850.
The following four months are tailored to your SEO needs and priced from £450 per month
SEO takes time. While every website is different, most businesses begin to see meaningful progress within 4–6 months of consistent SEO and content work. This timeframe allows space for strategy, implementation, testing and measurable results — not quick fixes.
"Clare supports Simple Life Things on a month-to-month retainer, helping with SEO, blog optimisation, and Google Business Profile management. Her long-term, calm and consistent approach has helped increase our local visibility and led to more event and workshop bookings. Having ongoing support has taken the pressure off and given us confidence that our online presence is working quietly in the background.
If someone was to ask me whether to work with Clare, I’d say: rush, go do it! It’s had a more positive impact on my business than I would have believed would be possible. I’ve seen more return on investment with her than with anything else I’ve done for leads or customer acquisition. She’s amazing and anyone would be lucky to work with her."
Simple Life Things - Catering Business
Next Steps
If this sounds good, here’s how to get started…
The next step is simple - just book a no-pressure discovery call with me to be sure we're a good fit and that monthly SEO support is the right move for you at the moment.
If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we’re not a perfect fit, I’m happy to share other resources to help you get what you need.
And if you have any questions you’d like me to answer in the meantime, I’m very happy to answer them - just drop me a line at hello@clareashbrook.com.
Ready for monthly local SEO support? Fab!
frequently asked questions
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Each month, I monitor your website’s performance, track keyword rankings, review traffic trends, and make on-page optimizations where needed. I also identify new opportunities, update existing content to keep it performing well, and provide clear reports so you can see what’s working
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SEO isn’t a one-time project — it’s an ongoing strategy. Search algorithms, competitors, and user behaviour change over time. Regular maintenance keeps your site visible, competitive, and optimized so you don’t lose the momentum you’ve built.
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Some updates can lead to quick wins, but SEO is a long game. Monthly maintenance is designed to build steady, sustainable growth. Over time, you’ll see improvements in rankings, traffic, and leads as your site strengthens its position.
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I specialize in working with small creative businesses with either a bricks-and-mortar location or that serve customers in a specific physical location: anything from wedding venues to tattoo parlours; artisan delis to vintage boutiques; wine-tasting rooms to brand photographers.
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Absolutely. Each month’s strategy can be tailored to your goals — whether that’s improving local visibility, growing blog traffic, boosting conversions, or supporting new launches. This isn’t a cookie-cutter plan; it evolves with your business.
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Yes! SEO is the ideal complement to referrals as an additional source of new leads. With the best will in the world, word of mouth can be tricky to predict - it’s always good to have SEO working in the background, making sure your ideal customers are finding you online, month after month