SEO for small businesses
Hi, I’m Clare. I see myself as your partner for the SEO and content marketing element of your business. My approach foregrounds collaboration and team work, which I think is particularly appreciated by people who have a small business or work on their own. SEO is a results driven business and working collaboratively sees results. I love feeling part of a team.
My clients know me as supportive, kind and friendly. Someone who works hard, gets results and is rooting for the businesses I work with long after I finish working with them.
“Clare has supported us with local SEO, Google Business Profile management, and blog optimisation. Her support has helped us show up more clearly in local search and made sure our online presence actually reflects our business.
What we value most is consistency. Clare understands local SEO and small businesses, explains things clearly, and has taken care of the ongoing work so it doesn’t fall down the priority list. It’s been reassuring to have someone we trust looking after this while we focus on running the shop.”
— Pre-Loved Mcr
How I approach our work together
For me, working online isn’t about trying to outsmart algorithms or chasing visibility for the sake of it. I spent years in a very community-driven world as a wedding and event florist, and what I loved most was the creativity, the collaboration, and the feeling that work travelled through real relationships. Moving into SEO, I’ve tried to keep that same energy.
So the way I work is less about “feeding the machine” and more about making people findable in a way that still feels human. Clear information, thoughtful content and genuine connection. It interrupts that push toward sameness that algorithms naturally create. Instead of trying to control everything, it’s ultimately about being discoverable because what you’re sharing is helpful, specific, and true to who you are.
“I came to Clare thinking I just needed some help with SEOs and image alt text, but in addition to that, she also suggested a number of new and creative ways to help get more traffic to my site. She set up templates for me to follow, walked me through everything, and made sure I was able to easily manage the rest myself. Thanks to Clare, I’m already receiving more inquiries from potential clients, and am finally excited about the way my website looks and functions! 10/10, highly recommend!.”
— Prism Floral DesignCollaborative not prescriptive
Your SEO should reflect your unique business and the clients you want to attract. I bring the strategy, keyword research, competitor insights, and optimisation but you remain at the centre of every decision, ensuring your online presence feels authentic while being built to be found.
Clear communication
No jargon, no guessing what comes next. You’ll always know where we are in the process, and you’ll be able to relax, knowing that I’m keeping us both on track and taking care of the tech details, while you’re busy running your business.
Goal focused
Pretty websites are great but a site that attracts clients and grows your business starts with strong SEO. Every decision, from keyword strategy to on-page optimisation and backlink strategy is made to improve your visibility, bring in the right traffic, and support your long-term success.
“I cannot recommend Clare enough for her incredible SEO expertise! Before working with her, my Google Business page was completely non-existent, and I had no idea how much I was missing out. Clare not only set it up but optimized it in ways I didn’t even know were possible. She also fine-tuned my website to attract my ideal customers, and I’ve seen a noticeable increase in traffic ever since. I now have the tools to reach the right audience and bring in more business than ever before. Clare’s knowledge, guidance, and attention to detail have been game-changing for my business.”
— Lindsey White Floral StudioMy values
Clarity | Care | Integrity
At the heart of my work are clarity, care and integrity. I believe SEO and online visibility shouldn’t feel confusing or pressurised, especially for small businesses and creatives who are already juggling a lot.
I value doing things properly and transparently, explaining the why behind decisions, setting realistic expectations, and never promising quick wins that don’t exist.
Those values show up in how I work day to day: taking the time to understand a client’s business and audience, tailoring strategy rather than using templates, and approaching SEO as a long-term, sustainable practice rather than a one-off task.
Because I’ve built and marketed my own small business, I care deeply about work that feels supportive, collaborative and human, not transactional, and that shapes how I communicate, how I price my services, and how I measure success.