If you're running a creative or service-based business, whether you're a florist, a business consultant, a yoga teacher, an interior designer, there's a good chance you've thought about a lead generation at some point and what that looks like for your business. Cold outreach, paid ads, social media content that needs feeding every day. It's a lot, especially when you're already busy doing the actual work.

If you've been thinking about SEO for a while but aren't quite sure where to start, or you've just had a new website built but not sure whether you have a solid SEO foundation, an SEO audit is probably the conversation that needs to happen first.

I get asked about this a lot. What does an audit actually involve? Is it just a report full of things I won't understand? Do I really need one if my website has been live for a few years already?

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I recommend 17hats to the creatives and small business owners I work with who need to get the admin side of their business out of their head and into one place — without spending weeks setting up complicated software.