How is Clare Ashbrook's approach different from marketing agencies?

Clare works with a small number of clients at a time, which means you get consistent, attentive support rather than being one of dozens. She focuses on strategies that actually work for growing small businesses — not enterprise-level tactics that don't fit your reality.

Do I need SEO if I already have a website?

Yes. A website without SEO is like having a shop with no sign outside — people won't know you're there. SEO helps your site show up when potential clients are searching for your services online, whether you're a local business or aiming for a wider audience.

What does monthly marketing support actually include?

It depends on what your business needs. Most clients combine a few things — blog writing, SEO maintenance and reporting, newsletter creation, website updates, LinkedIn — and we build a monthly rhythm around that. It's a tailored approach that we review regularly so it always fits where you are.

Can Clare work with my existing team or website designer?

Absolutely. Clare regularly collaborates with designers, developers, and in-house teams.

Is paying someone to do SEO worth it?

For a business to show up online and bring in sales or leads, SEO is essential. An experienced SEO consultant is a worthwhile investment that pays for itself over time through increased visibility and enquiries.

How does content writing and SEO help small businesses?

Content writing and SEO give small businesses a competitive edge by helping them show up where their ideal clients are searching. Whether it's blog posts, service pages, or newsletters, optimised content improves your chances of being found and trusted.

I'm not sure which monthly services I need — can I just pick one or two things?

Absolutely. You might just want monthly blog writing and SEO reporting, or a newsletter and LinkedIn. We start with what's most useful and can always build from there as your business grows or your needs change.

SEO insights for florists, creatives and service based businesses

Actionable advice, client-tested SEO strategies, and practical tools to strengthen your online visiblity.

explore my marketing support

Clare Ashbrook 6/9/26 Clare Ashbrook 6/9/26

Navigating the Future of SEO: Optimizing for Traditional Search and AI Overviews

First things first, SEO is not dead - those click bait headlines are designed to get us to buy a course, book an agency - worrying that we are going to be left behind - headlines written to hook us in! Yes, Search Engine Optimization (SEO) is undergoing a significant transformation with AI-driven search experiences, however, to succeed in navigating the future of SEO, businesses must still have a solid SEO foundation before moving to new strategies designed to capture visibility in AI overviews.

Clare Ashbrook 6/4/26 Clare Ashbrook 6/4/26

Blog writing by a human is a powerful SEO strategy

Given the massive shift in how Google now presents its search results, blog writing by a human is a powerful SEO strategy.

Google announced they were moving to an AI chatbot experience by default , so instead of seeing the list of links you always have, you'll now be chatting with the machine. That's an almighty shift right?

Clare Ashbrook 5/29/26 Clare Ashbrook 5/29/26

Digital Marketing Assistance: What Services Do I Actually Need?

The world of digital marketing can feel confusing. Well meaning businesses owners say you need SEO. Another says you need email marketing. Someone else says you should be posting on LinkedIn every day, starting a blog, sending newsletters, making reels, redesigning your website, improving your branding…

It becomes overwhelming very quickly, and especially when you’re already busy running your business.

Clare Ashbrook 5/23/26 Clare Ashbrook 5/23/26

Do you need SEO strategy services if your website has built-in SEO tools?

The challenge is that SEO is no longer just about ticking boxes on the back end of your website.

You can complete every SEO field perfectly and still struggle to attract the right enquiries.