Why a Clickable Word Can Strengthen Your SEO (And Why It’s One of the Easiest Fixes You Can Make)

When we talk about SEO, people often imagine complicated tools, keyword research, technical jargon or possibly endless content creation. But sometimes the simplest changes make the biggest difference. One of those small-but-mighty changes is the humble clickable word it’s a single piece of linked text that helps guide people (and search engines) around your website with ease.

Clickable words is about connection: connecting ideas, connecting pages whilst guiding your reader through your website in a way that feels natural and helpful. If your website doesn’t have much internal linking right now, this is one of the quickest SEO wins you can make.

Clickable word example from www.clareashbrook.com

Why Internal Linking Matters More Than You Think

Internal linking is simply creating pathways between your own pages. It’s nothing complicated - a highlight, a click, a shift to the next helpful resource. But strategically, it does a lot of heavy lifting.

Here’s why internal links matter:

1. They help visitors find what they actually need

A well-timed internal link acts like a gentle nudge:

“If you’re reading this, you might find this useful too…”

It guides people deeper into your site, and supports their journey toward understanding who you are and what you offer.

2. They help search engines understand your website structure

Google doesn’t rank entire websites, instead it ranks individual pages.
Internal links tell Google:
“These pages are related. This topic matters to my business.”
This improves indexing, strengthens topic authority, and helps your most important pages perform better.

3. They improve engagement

Every time someone clicks an internal link, they stay longer. And the longer they stay, the more your website signals to Google that your content is helpful and worth ranking.

What In An Anchor Link?

Typically anchor links are words that then link to a different section but on the same page. The example below shows the words linking “my faq section” to the FAQ section both are on the home page.

How to Use Internal Linking (Without Overthinking It)

You don’t need fancy tools. You don’t need technical skills. You just need to think about what your reader might want next - put yourself in your readers shoes - what might they like to learn next?

Try this:

• Add 2–4 internal links to every blog post

• Link from popular pages to your most important services

• Use text that describes what the link leads to

• Avoid forcing links, keep it natural and genuinely helpful

This is also where the clickable word shines again: a small, simple way to guide people around your site with ease.

Should You Link Out to Other Websites?

Linking out is good practice but in moderation, ultimately you want to keep people on your website.

Linking out can:

• add credibility

• show readers where your inspiration or research comes from

• help Google understand you’re part of a trustworthy network

Start Small: Add Internal Links Today

Improving your SEO doesn’t need to feel overwhelming. Sometimes the first step is as simple as choosing one clickable word and linking to a page your reader will genuinely benefit from.

A few mindful links, with clear text and a helpful intention behind them, can completely transform how both people and search engines move through your website.

If you make one SEO improvement this week, let it be this:
Add a few links. Guide your reader. Build clarity.

Hi I’m Clare

For me, working online isn’t about outsmarting algorithms or chasing visibility for the sake of it. After years in the community-driven world of wedding and event floristry, what stayed with me was the creativity, the collaboration, and the way work travelled through real relationships. Moving into SEO, I’ve carried that same energy with me.

My approach is less about “feeding the machine” and far more about making people findable in a way that feels human. Clear information, thoughtful content, and genuine connection. It interrupts that push toward sameness that algorithms often create, and instead supports you in being discoverable because what you’re sharing is helpful, specific, and true to who you are.

If you want your own SEO to feel clearer and calmer, you’re in the right place.