Entrepreneurship and Entrepreneurs: Why We Need Each Other More Than Ever

I’ve been thinking a lot about entrepreneurship and entrepreneurs lately - what it looks like, how it feels, and how it changes when you shift direction in your career.

When I ran my wedding and event flower business, my days were spent at the flower market at the crack of dawn, designing weddings, cleaning buckets, and working alongside other florists and wedding vendor pros. It was creative, physical, and full of community. There was an ease to finding support - and not something I’d actually thought about prior to setting up my floral design business. Florists swapped tips, shared suppliers, and passed on enquiries when they were fully booked, or if you were a better fit. Collaboration was almost built into the job!

When I moved into SEO strategy, everything became more digital and with that shift, I realised how much I missed that natural sense of support. I still loved the work (helping people get found online, improving visibility, and shaping clear, sustainable SEO strategies), but I also found myself looking for the kind of connection I used to take for granted. Not in a nostalgic way, more in a grounded, “this is what keeps entrepreneurship healthy” way.

And I think a lot of entrepreneurs feel the same: we’re looking for genuine connection.

Where I’m finding that connection now

I’ve been leaning intentionally into communities that actually feel supportive, not performative or overwhelming, but genuinely helpful.

The Women in Tech SEO group has been one of them. Their Slack workspace is active in the best way. People share resources, answer questions without ego, and celebrate each other’s work. The accompanying newsletter is full of practical, generous insights. It feels like a space built on curiosity and encouragement rather than pressure and I’m excited to be attending my first Women in Tech SEO Summit in February.

Then there’s Christy Price, whose newsletter has been a steady favourite of mine for a while. Christy shares business tools, mindset shifts, Squarespace tips, and entrepreneurial insights. She’s thoughtful, experienced, and generous.

It was through Christy that I found Sophy Dale, and I’m now in week two of Sophy’s relationship marketing course. It’s been a breath of fresh air. It’s a thoughtful, grounded marketing based on connection, collaboration and trust and it has been a joy to connect with like-minded small business owners.

It’s reminded me what I’ve always known: entrepreneurship works best when we’re not doing it alone.

What SEO has taught me about entrepreneurship

SEO might appear technical from the outside, but in practice, it’s remarkably human.

SEO helps people find your work when they’re already looking for it.
It gives you visibility without requiring constant online output.
It supports you quietly in the background.
It frees you to spend more time connecting with real people.

In the early days of running my floristry business, I didn’t have a foundation like this. I relied heavily on referrals and bursts of visibility. If I stepped back, everything slowed. That’s a stressful way to run any business. Once I began exploring SEO (and became hooked) for my flower business, everything fell into place.

When I shifted full-time into my SEO business, I built things differently. I focused on clarity, structure, and strategy. SEO builds over-time and the results are steadier and much more sustainable.

Entrepreneurs grow faster when we share what we know

Across both of my businesses, the moments that changed things the most often came from someone else being generous:

A wedding florist sharing how she priced large installations.
A business owner saying, “Here’s exactly what worked for me, give it a try”

Entrepreneurship isn’t meant to be competitive. It’s meant to be collaborative.

And SEO, for me, is something that fits naturally into that spirit. It’s nothing to gatekeep. It’s something that helps everyone because when more creative businesses are visible, the whole ecosystem thrives.

A more reflective way forward

I think many of us want the same thing: a business that feels human, grounded, and connected. Not frantic. Not performative. Not driven by platforms we’ve outgrown.

Being part of the Women in Tech SEO community, learning from Christy Price, and now diving into Sophy Dale’s course has reminded me how much easier entrepreneurship feels when we learn from one another. When we share tools, support, ideas, and encouragement without expecting anything in return.

If we keep building communities like that, both online and offline, and if we build strong foundations that support our visibility without draining our energy, then maybe we can create a version of entrepreneurship that feels more more intentional, more aligned with the work we actually want to do.

Hello!

I’m Clare, an SEO strategist located in Stockport, Greater Manchester.

I work with creatives, and small businesses (with Vinny, my rescue greyhound, at my feet) on their SEO strategy and implementation. My clients are located worldwide.

I’m not an agency but someone who gets to know your business and who will be cheering for you long after we finish working together.