Does SEO really work for small businesses?
Case studies are where you can see what local SEO actually looks like in practice. Each project reflects a different starting point — from businesses with little to no visibility, to those already ranking for branded searches but wanting to reach new audiences. My focus is always the same: helping local businesses show up when someone nearby is actively searching for what they offer. That might mean refining website structure, improving on-page SEO, building out location-focused content, or optimising Google Business Profiles so they appear in map results. The aim isn’t just more traffic, but the right traffic — people in your area, ready to enquire, book, or buy.