How SEO and Strategic Content Helped a Wedding and Event Floral Design Studio Attract More Local Clients
When Urban Marigold, a wedding and event florist creating bold, seasonal florals for colour-loving couples, first came to me, their goal was clear: attract more local based inquiries and strengthen their online visibility with location-specific content.
The Challenge
Urban Marigold already had a distinctive brand and loyal following, but most inquiries were coming from Los Angeles — not from the Orange County area they wanted to serve. The business also needed a robust SEO Strategy and collaborative support.
The Approach
We started with the SEO Foundation package by auditing the website and identifying opportunities to make it work harder, from keyword research to user experience improvements. I then moved on to implementing the SEO action points laid out in their SEO roadmap. The final piece of the puzzle was creating SEO-rich, location-specific blog content designed to attract couples searching for wedding florists in Orange County, Laguna Beach, and nearby areas.
Through regular Google Meet calls, we mapped out progress, fine-tuned strategy, and set achievable goals for growth.
“Clare was able to lay out what my website needed — and clearly communicated what I should prioritize to make it work harder for me. She crafted blogs that were location specific to the area I wanted to serve, helped set up website and created workflows to start my email list. In the midst of all of this she would make suggestions to fine tune things and I really appreciated her thoughtfulness paired with her expertise.”
The Results
The results were positive and measurable. Urban Marigold began attracting more Orange County–based inquiries and bookings and saw a rise in website clicks and qualified leads.
“I finally stopped receiving Los Angeles–based couples or events — and started getting local inquiries that were a perfect fit for my business.” said Jen at Urban Marigold.
Their SEO performance also strengthened, with Urban Marigold now ranking on page one of Google for their key search terms and attracting couples who value sustainably sourced, locally grown florals.
“Her consult and check-in calls are so helpful to cut through the nitty gritty. Clare can easily pinpoint what to prioritize and put things in motion. She has clear progress docs so you know what’s going on, and is timely to reply to any questions you may have.”
The Experience
“If you want someone to help translate the SEO noise and transform it into clicks and progress — and who is also lovely and professional — you’re in wonderful hands with Clare.”
