Case Study: How SEO Monthly Support Transformed Joanna Dunn Yoga’s Retreat Bookings
When Washington-based yoga teacher Joanna Dunn first reached out, her primary goal was clear: she wanted her yoga retreats to reach more people, both loyal yoga students and new attendees - without relying solely on word of mouth.
The Challenge
Joanna’s business revolves around leading yoga retreats across the Pacific Northwest and beyond. While she already had a strong local following, she wanted to grow her visibility online — to attract new participants through her website, improve her retreat rankings on Google, and stay consistently active with fresh, search-friendly content.
“I need to get the word out to my existing clients to keep them engaged,” Joanna explains, “as well as continue to build new business through my website and social media.”
The Approach
We began by developing an SEO strategy built around Joanna’s retreat calendar, optimising her existing content and identifying opportunities to target search terms with a high MSV (monthly search volume) but not too competitive.
From there, I created a long-term content plan to support her SEO goals — blending educational blogs, retreat highlight posts, and keyword-rich landing pages to strengthen visibility across Google and Pinterest.
What makes Joanna’s case special is her collaborative spirit paired with a clear trust in the process. As she puts it:
“Clare is very proactive in terms of keeping things moving forward, coming up with new ideas for blog posts to keep new content coming. She doesn’t wait for me to take the lead, which is really helpful for me. She’s always researching new ideas for content that will help keep me showing up in searches.”
The Results
The difference in bookings speaks for itself.
“The biggest change that I have seen is that my retreats are filling way earlier than they were a year ago. One of my retreats recently filled up seven months early.”
Just a few years ago, Joanna recalls struggling to fill retreats — even losing money on one. Now, thanks to consistent SEO efforts and strategic content, she’s seeing her retreats book out months in advance.
Her rankings have improved significantly, not only locally but also regionally and nationally, leading to stronger visibility and inquiries from new students discovering her online.
The Experience
She describes my role as more than just SEO:
“Clare does more than just SEO, although she clearly is an expert in this area. She’s great at going beyond the numbers and coming up with fresh ideas, pitching them, and carrying them out efficiently and professionally.”
Making SEO Manageable
Like many small business owners, Joanna wanted to focus on teaching, not algorithms.
“Clare is thorough and understands the back end — you don’t have to! I don’t really want to spend my time even thinking about SEO. With Clare, she takes care of all of it and truly cares about my business and the progress being made.”
The SEO Takeaway
“Clare’s competence, creativity, and reliability have transformed my relationship to my business, freeing me up to focus on the aspects that I enjoy while she takes care of so many details that I don’t want to do, or have the expertise to do.”
And perhaps the highest compliment of all:
“What Clare does for my business is way beyond my expectations and worth every penny.”
Interested in seeing what a clear SEO strategy could do for your business?
Get in touch to chat about improving your online visibility, building your authority online, and freeing up time to focus on what you do best.
