What to Write About on Your Blog If You’re a Creative Small Business Owner
If you’re a creative, coach, or small business owner, you’ve probably heard that blogging can boost your visibility, improve your SEO, and help potential clients actually find you.
I say this often but you don’t need to be a copywriter to blog effectively, what you need to be is strategic, consistent, and human. When writing my own blogs, I try and write as if I’m writing to one of my small business friends - I find it easier this way. It’s friendly, warm and offers something of value (that’s my hope anyway!)
I’ll walk you through how to come up with blog content ideas that speak directly to your audience and help you show up in search, whether that’s Google, Pinterest, or even AI-generated answers.
Why Blogging Still Works (Even in 2025)
A well-written blog post can:
Improve your visibility in Google searches
Build trust with potential clients
Show off your expertise and personality
Drive traffic to your website from Pinterest and social platforms
Help your ideal clients understand how you can help them
When people Google things like “how do I start a home studio florist business?” or “website tips for creative coaches,” you want your blog to be the one that shows up.
That’s where SEO blog strategy and content marketing for creatives come in.
Want Your Blog to Show Up in AI Search? Here’s What to Know
Search is changing really fast. Google and tools like ChatGPT are now using AI to summarize answers directly in search results. If you want your blog to show up in those AI-generated answers, the key is clarity. Write like a human but structure the blog for AI design, that means writing helpful, well-structured content that directly answers questions your audience is likely to type or say out loud (think: “What should I write on my blog as a coach?” or “Do I really need a website as a creative?”). Use clear headers, concise answers, and keywords that mirror real search intent. When you write blog content that’s genuinely useful and easy to understand, you increase the chances that AI tools will feature your work in their results, sending traffic straight to your site. A quick note on keywords: include keywords, keyword phrases and words around these keywords - this gives a strong signal to Google that your content is valuable, it’s relevant and more inclined to position you in front of your ideal client. Here’s a link to a blog I wrote about keywords:
7 Blog Content Ideas for Creative Small Businesses
Whether you’re a designer, florist, coach, consultant, or content creator, here are strategic ideas to help you blog with purpose:
1. Answer Your Most Asked Questions
If a client or follower asks you something, chances are other people are Googling it too. Try blog titles like:
“What’s it like to work with a brand designer?”
“How long does a wedding florist need to set up?”
“How do I get started with email marketing?”
2. Show Your Process
Walk people through how you work. It builds trust and gives potential clients a sense of what it’s like to work with you. Try:
Behind the scenes of a recent project
How I approach a website design (or brand shoot, or retreat)
5 things I always ask new clients
3. Share Client Stories or Case Studies
If you want more of the kinds of clients you love working with, highlight them!
Describe the challenge and the transformation
Share before/after visuals or testimonials
Include keywords like case studies for creative businesses or real client results
4. Write Seasonal or Timely Content
Google loves relevant, date driven content. Your readers do too. Ideas include:
“How to Prep Your Website for Holiday Sales”
“Spring Refresh: 5 Quick Website Fixes”
“What to Focus on in Your Business This Summer”
Bonus: These types of blogs are easy to repurpose for social media or newsletters.
5. Educate Your Audience
For an Interior Designer
Be the go-to expert in your niche. Use blog posts to share your design expertise in a way that’s approachable and practical:
“How to Choose the Right Paint Finish for Your Living Room”
“Designer vs DIY: What’s Worth Hiring a Pro For?”
“What to Expect When Working with an Interior Designer”
Educational content like this positions you as a trusted professional before a client ever picks up the phone.
For a Coach
Want to build trust and grow your audience? Use your blog to answer common questions and guide potential clients through your process:
“What Does a Business Coach Actually Do?”
“Group Coaching vs 1:1: Which Is Right for You?”
“How to Know If You’re Ready to Invest in Coaching”
When you write with clarity and empathy, your blog becomes a warm introduction to working with you.
For a Consulting Company
Establish authority and build credibility by breaking down complex topics in a clear, actionable way:
“What’s the ROI of Hiring a Consultant?”
“Done-for-You vs Done-with-You Services: What’s the Difference?”
“Top 5 Mistakes Small Businesses Make When Scaling — and How to Avoid Them”
Thoughtful blog posts like these help potential clients understand your value , and why they should work with you!
This kind of content boosts your authority and helps people feel confident trusting you.
6. Roundups + Resource Lists
Create a blog post that compiles tips, tools, or ideas. These are helpful, skimmable, and perfect for internal linking.
My go-to tools for running a creative business
15 blog post ideas for coaches and creatives
Websites that inspire me right now
7. Expand on Your Instagram Posts
Already written a great caption or Reel? Expand on it.
Turn that 200-word post into a full blog with more details
Add links, photos, or resources
Finish with a CTA to your service or lead magnet
Work smarter, not harder — your content should go further.
Final Thought: Structure + Clarity = SEO Win
Blogging isn’t about perfection — it’s about connection.
And if you want that blog post to show up in Google or AI-generated summaries, keep this in mind:
Use clear H2 and H3 headings
Answer specific questions
Write in your voice (that’s the part AI can’t replicate)
Not Sure Where to Start?
I help small businesses and creatives like you blog with confidence, from strategy and keyword research to SEO-friendly editing and content writing.
Need a nudge in the right direction? You can read more about my digital support services HERE - or get in touch below.
