The plain-English guide to blogging for AI search
AI Overviews are changing how people find businesses online. This guide shows you exactly what that means for you — and how to write blog posts that have a real chance of being featured.
Who this is for
Written for small businesses who want to be found
You don't need to understand SEO deeply to use this guide. You just need to want to write more confidently, with a clear sense of what you're doing and why.
Small business owners who serve a local area or a specific community
People who already blog (or want to) but aren't sure if it's actually working
Anyone who has heard about AI Overviews and wants to understand what to do about them
What's inside
Nine parts, one clear process
The guide takes you from understanding the landscape to writing a real blog post — with examples, a repeatable structure, and a one-week action plan.
Part 1 What an AI Overview actually is — and why it matters for your business
Part 2 How Google decides what to feature (and what this means for your content)
Part 3 The website foundations you need to have in place first
Part 4 How to write a blog post that's ready for AI search, step by step
Part 5 A repeatable blog structure you can use for every post you write
Part 6 Real before and after examples — a yoga studio and a florist
Part 7 What to do with blog posts you've already written
Part 8 Why sounding like yourself matters more than ever in AI search
Part 9 Your action plan — where to start this week
A word from me…
"The question I hear most often from small business owners right now is: how do I show up in those AI answers at the top of Google? I wrote this guide because the answer is actually simpler than most people think. If you're running a small business and writing your own content, here’s how this works."
Clare
I’m an SEO strategist based in Stockport, Greater Manchester working with small businesses across the UK, the USA and worldwide. My specialism is local SEO — helping businesses with a specific location or service area get found by the people who are already looking for them.
Before SEO, I spent years as a wedding and event florist. I understand what it's like to run a small business where every decision matters, and I aim to bring that perspective to everything I write and teach.
Good to know before you buy
Do I need to know about SEO already?
Not at all. The guide is written from scratch, in plain English. If you know what a blog post is, you have everything you need to get started.
Is this relevant if I'm not very techy?
Absolutely — it's written specifically for people who aren't. There's no jargon, no technical setup required, and no tools to buy. Just a clear process you can apply to your writing straight away.
Will this still be useful in six months?
AI search is evolving quickly, and I'm honest about that in the guide. The foundational principles — writing clearly, specifically, and helpfully — are not going anywhere. I'll also be writing about updates on my blog as things change.
What format is it in?
A beautifully designed PDF, delivered instantly after purchase. You can read it on screen, save it, or print it — whatever works best for you just make sure to download the link straight-away, the link expired 24 hours after purchase.
What if I want more hands-on help after reading it?
That's exactly what I'm here for. You can find out more about working with me one-to-one on the SEO Services page.
Ready to be the answer?
One clear guide. One repeatable process. Everything you need to start writing blogs that show up in AI search — without the overwhelm.
Instant download. No jargon. Written for small business owners.