White label SEO support for web designers & copywriters
thoughtful SEO, built around the work you’re already doing
I work alongside web designers and copywriters to add a layer of SEO that goes beyond surface level settings. This is white label SEO and it’s all about building strong, technical foundations as well as clear, intentional content, so your clients have a website and copy that’s set up to perform.
What this is
Most website platforms come with built-in SEO tools. But tools don’t = strategy and they don’t guarantee things are set up correctly.
My service is about understanding how search engines read, crawl, and prioritise a website — and making sure every part of the site supports that, from structure to indexing.
What I offer
Everything is tailored to your project and your client’s goals:
Keyword Research
Clear, intentional keyword research that informs page structure, navigation, and copy direction. I’ll also take a look at other businesses within your client’s niche to get a sense of opportunities for ranking.
SEO set-up
On-page foundations.
Optimising titles, meta descriptions, headings, URLs, and internal linking to create a site structure that search engines can easily understand.
Technical SEO foundations
Pages are indexed correctly (and the right ones are prioritised)
Duplicate content is avoided or resolved
URL structures are clean and consistent
Redirects are in place where needed (especially for redesigns or migrations)
Site structure supports crawlability and user flow
Image optimisation and alt tags are handled properly
Any platform limitations are worked with not ignored
All the Googles
Set-up of Google Business Profile, Google Analytics, Google Search Console - if needed.
How we work together - designed to be collaborative & tailored to what you need
You bring me in at the start or during the build or writing
1
We align on the client’s goals and scope
2
I carry out keyword research and technical checks alongside your timeline
3
I share clear actionable recommendations
4
You implement, or I can support where needed
5
This is right for you if you
Design or write for service-based businesses
Want to offer more value without becoming an SEO expert
Care about doing things properly (not just quickly)
Are looking for a friendly, collaborative, reliable partner
Let’s Talk
If you’re interested in weaving SEO into your next project, I’d love to hear what you’re working on.
Email me directly at hello@clareashbrook.com and we can talk through what this could look like for you and your client.