If you've been thinking about SEO for a while but aren't quite sure where to start, or you've just had a new website built but not sure whether you have a solid SEO foundation, an SEO audit is probably the conversation that needs to happen first.

I get asked about this a lot. What does an audit actually involve? Is it just a report full of things I won't understand? Do I really need one if my website has been live for a few years already?

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I recommend 17hats to the creatives and small business owners I work with who need to get the admin side of their business out of their head and into one place — without spending weeks setting up complicated software.

The number one question I've been asked this month — including one in my inbox this morning — is some version of this:

"Is SEO still worth it now that Google is summarising results and keeping people on the page?"