If you run a local business, optimising your Google Business Profile is one of the quickest ways to increase visibility, attract more local leads, and build trust online. By including your location in your profile, keeping your information accurate, posting regular updates, and replying to reviews, you make it easier for search engines and AI tools to recommend your business to people nearby. Paired with an affordable local SEO strategy, it’s a simple, effective way to turn online searches into real bookings.

If you’ve ever typed your floral business keywords into Google and come up… well, nowhere, you’re not alone.

Earlier this year, a talented wedding florist reached out. Her work was incredible, her clients adored her, and her visual style was something wedding pros would swoon over. But online? She was practically invisible.

Almost eight years ago, I founded my wedding florist business. Two years ago, I left that world behind to focus full time on my SEO business. Here’s why I don’t rely on social media anymore (and what’s working instead).

When Urban Marigold, a wedding and event florist creating bold, seasonal florals for colour-loving couples, first came to me, their goal was clear: attract more local based inquiries and strengthen their online visibility with location-specific content.