Actionable advice, client-tested SEO strategies, and practical tools to strengthen your online visiblity.

Clare Ashbrook Clare Ashbrook

Content Writing for Small Businesses: What to Write About on Your Blog

If you’ve been mulling over writing blogs for your website and wondering how effective content writing and SEO for florists is - the answer is that they go hand in hand. Sometimes you just need to get started. You’ll find my blog checklist - which I hope is helpful when it comes to how to structure your blog - at the bottom of this page - if you have any questions feel free to send me an email HERE.

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Clare Ashbrook Clare Ashbrook

What Is a Meta Description? (And do you still need them for Your Website)

A simple guide to meta descriptions—what they are, why they matter, and how to write one that helps your website get seen.

When someone searches for something on Google and your website pops up, they’ll see two things first: your page title and a short snippet underneath it. That snippet? It’s called a meta description—and it plays a small but important role in your SEO.

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