What happens when a well-optimized website meets an active social media presence? Pure magic. Combining these two forces doesn’t just double your online impact; it multiplies it, opening up fresh avenues for visibility, credibility, and conversions.

Here’s how, plus a few steps to make it happen if you’re working on  SEO yourself.

Seasonal relevance is a powerful strategy in content creation, helping you connect with your audience at just the right time. When you write blogs that tap into seasonal trends or common questions tied to specific times of the year, you can drive significant traffic to your website. For instance, a blog post like How Far Ahead Can You Make a Cheese Board? from Simple Life Things, written last year, remains a perfect example of how seasonal content can stay evergreen and continue delivering value.

As a former floral designer who ran my own wedding and event business for over six years, I know how many hats you wear as a florist. You're designing, sourcing, delivering, and nurturing relationships, all while trying to market your business to bring in new clients. It’s a lot.

When I first started, I struggled to figure out how to make my website stand out. But over time, I developed an SEO strategy and honed my web design to connect with the right clients and increase bookings. Today, I want to share a few simple steps you can take to get over the hurdle of website visibility and attract your dream clients without feeling overwhelmed.

Imagine this: You open your inbox to see a message that says, “I found you on Google!”

If that sounds like music to your ears, you're not alone. For many creative professionals and small business owners, attracting clients who are genuinely interested in your work is the dream. And a well-crafted SEO strategy can make that dream a reality, helping you connect with people who need exactly what you offer.