SEO insights for florists, creatives and service based businesses
Actionable advice, client-tested SEO strategies, and practical tools to strengthen your online visiblity.
Why my background as wedding florist makes me a better SEO consultant
When I tell people I used to run a wedding and events floristry business before moving into SEO, I usually get one of two reactions. Either mild confusion — what does one have to do with the other? — or a kind of immediate recognition from other small business owners who get it straight away.
A Sales Page: What it is and tips for SEO optimisation
A sales page slots neatly into your website sitemap. It's a page dedicated to just one service and is created to prompt an action by the user:
Tips To Help Sell Out Your Retreat
If you run yoga retreats, writing retreats, meditation weekends, workshops or any kind of community-led experience, you’ve probably felt the pressure to constantly be online and have a "content plan” it can feel rather consuming and overwhelming and of course it takes you away from the work you actually want to be doing. By the time you’re done, you might be ready to jack the whole thing in or need your own moment to re-calibrate and re-set!
How to Get Your Small Local Business Featured in Google's AI Overviews
What is an AI Overview? An AI Overview is the AI-generated answer that appears at the very top of some Google search results, before any website links. Google pulls this content from websites it considers helpful, clear and trustworthy. Getting your business cited here puts you in front of potential customers before they've even clicked a result.