The number one question I've been asked this month — including one in my inbox this morning — is some version of this:

"Is SEO still worth it now that Google is summarising results and keeping people on the page?"

First things first, SEO is not dead - those click bait headlines are designed to get us to buy a course, book an agency - worrying that we are going to be left behind - headlines written to hook us in! Yes, Search Engine Optimization (SEO) is undergoing a significant transformation with AI-driven search experiences, however, to succeed in navigating the future of SEO, businesses must still have a solid SEO foundation before moving to new strategies designed to capture visibility in AI overviews.

Given the massive shift in how Google now presents its search results, blog writing by a human is a powerful SEO strategy.

Google announced they were moving to an AI chatbot experience by default , so instead of seeing the list of links you always have, you'll now be chatting with the machine. That's an almighty shift right?

The world of digital marketing can feel confusing. Well meaning businesses owners say you need SEO. Another says you need email marketing. Someone else says you should be posting on LinkedIn every day, starting a blog, sending newsletters, making reels, redesigning your website, improving your branding…

It becomes overwhelming very quickly, and especially when you’re already busy running your business.