The challenge is that SEO is no longer just about ticking boxes on the back end of your website.

You can complete every SEO field perfectly and still struggle to attract the right enquiries.

A sales page slots neatly into your website sitemap. It's a page dedicated to just one service and is created to prompt an action by the user:

If you run yoga retreats, writing retreats, meditation weekends, workshops or any kind of community-led experience, you’ve probably felt the pressure to constantly be online and have a "content plan” it can feel rather consuming and overwhelming and of course it takes you away from the work you actually want to be doing. By the time you’re done, you might be ready to jack the whole thing in or need your own moment to re-calibrate and re-set!

What is an AI Overview? An AI Overview is the AI-generated answer that appears at the very top of some Google search results, before any website links. Google pulls this content from websites it considers helpful, clear and trustworthy. Getting your business cited here puts you in front of potential customers before they've even clicked a result.