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Clare Ashbrook Clare Ashbrook

What Is a Meta Description? (And Why It Matters for Your Website)

A simple guide to meta descriptions—what they are, why they matter, and how to write one that helps your website get seen.

When someone searches for something on Google and your website pops up, they’ll see two things first: your page title and a short snippet underneath it. That snippet? It’s called a meta description—and it plays a small but important role in your SEO.

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Clare Ashbrook Clare Ashbrook

Website in a Week: From "Embarrassing" to Aligned — A Squarespace Website That Reflects the Brand and Brings in Inquiries

If your website doesn’t feel like you, it’s hard to feel proud of sharing it. You might hesitate to include the link in your Instagram bio or cringe when someone asks to see your portfolio. Sound familiar?

That was exactly where one of my recent clients found herself.

She reached out knowing her current website wasn’t doing her work justice. In her words, it felt embarrassing—a clunky site that didn’t reflect her creativity or the quality of her services. She wasn’t sure how to integrate text and imagery in a way that looked seamless and professional. And beyond the aesthetics, she wanted a website that would help her attract more clients and grow her business.

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