Why Refreshing Your Website is Essential for SEO & Google Ranking

I’m always tweaking my website, I can’t help myself! A well-maintained website with strong SEO (Search Engine Optimization) isn’t just nice to have - it’s essential. Search engines love fresh, optimized content, which means better Google rankings, more visibility, and ultimately, more leads for your creative business.

If you’re a wedding florist, planner, lifestyle brand, or creative entrepreneur, keeping your website updated ensures it’s working for you 24/7, attracting your ideal clients and boosting your online presence.