SEO tools + RESOURCES FOR

creatives, consultants + SMALL BUSINESSES

seo for beginners

SEO (short for Search Engine Optimization) is how you help your website show up when people are searching for what you offer. It’s what makes it possible for someone to type into Google and actually find you — not your competitors. Good SEO helps your business get seen by the right people, brings in more traffic, more inquiries, and creates real, long-term growth.

There are four main parts (or “pillars”) that make SEO work:

  • Technical SEO: Making sure your website runs smoothly behind the scenes — it’s fast, mobile-friendly, and easy for search engines to read.

  • On-Page SEO: Setting up each page on your website with the right keywords, headings, and content so it’s clear what you do.

  • Off-Page SEO: Building trust with Google by getting mentions, links, and connections from other websites (like getting a great review or a feature somewhere).

  • Content: Regularly adding valuable, helpful content like blogs or updates that show you’re active, knowledgeable, and worth paying attention to.

But here’s the important part: SEO isn’t something you do once and forget about. It takes time to build momentum, and you have to keep “feeding” it — just like watering a plant or tending a garden. If you stay consistent, your SEO will keep growing, bringing more people to your site, helping your business get stronger, and setting you up for long-term success.

Want to learn how to get found online without feeling overwhelmed by all the SEO jargon? Head over to the blog for simple, doable SEO tips, smart keyword strategies, and ideas to help your website (and your business) shine.

frequently asked questions

  • SEO (Search Engine Optimization) helps your website show up when people are searching for services like yours. It makes your business more visible online, connects you with the right audience, and brings in more leads — without needing to constantly post on social media.

  • Yes! Having a beautiful Squarespace website is a great start, but SEO makes sure people can actually find it. I’ll optimize your site structure, keywords, and content so it ranks better in Google and reaches your ideal clients.

  • My SEO support is tailored to your business and goals. It usually includes keyword research, on-page SEO optimization, blog SEO support, and setting up Google Analytics and Google Search Console. I'll also provide SEO recommendations you can easily implement yourself if you prefer.

  • SEO is a long game (and a powerful one). Most clients start seeing improvements within 3–6 months, depending on your niche, competition, and consistency. I focus on building sustainable SEO strategies that grow your visibility over time.

  • Absolutely. If you already have a website you love, I can audit it for SEO opportunities, optimize your pages and blog posts, and create a strategy to help your site perform better in search results without needing a full redesign.

  • SEO for creatives isn’t just about getting traffic — it’s about attracting the right audience who connects with your style and work. I design SEO strategies specifically for creative businesses, focusing on showcasing your brand’s personality, visuals, and services in a way that feels natural while helping you rank higher on Google and bring in more of your ideal clients.