There are many benefits of having a blog for your website, not just for wedding and event florists but for any business with a website and looking to increase website visibility and attract your dream clients. When it comes to writing blogs and uploading them to your website, consistency is key. However, if you have time to write just one blog a month dive right in… one blog is better than no blog!

I want to share some insights from my journey of running a floral design company here in Los Angeles, California and being a wedding and event florist. For six years, as well as the flowers, I worked on the backend of my website and revealed another passion… SEO!

This eventually led me to my web design and SEO strategy business.

In today’s digital landscape, small businesses face the challenge of standing out against larger, more established brands. The good news? Strategic keyword use can help you increase your online visibility, attract the right audience, and boost your website traffic—without paying for ads.

We’ve all searched for a recipe, travel blog, or wedding vendor, only to land on a page stuffed with awkward, repetitive keywords. Not only is it annoying for readers, but Google now penalizes websites that try to manipulate rankings this way.

In today’s digital world, where online visibility is everything, one of the most effective ways to rank higher on Google and drive organic traffic is through backlinks. If you’re a wedding professional, lifestyle brand, or creative entrepreneur, backlinks can elevate your SEO strategy, increase your website authority, and bring more potential clients to your site.